Shu Uemura Tint in Gelato Lip and Cheek Color - Spiced Orange (CR 04), Blood Orange (CR 01), Berry Berry (PK 01)

I do believe this dual lip/cheek thing is a trend. YSL did it, and Shu Uemura is in the game as well with the Tint in Gelato Lip and Cheek Color.

Tint in Gelato, top to bottom: Spiced Orange (CR 04), Blood Orange (CR 01), Berry Berry (PK 01)

Like its sister brand, Shu Uemura has created a dual-purpose product that actually works well on both the lips and the cheeks. 

Both products share a similarly perforated doe-foot applicator that captures a bead of product, making for a smooth application to both lips and cheeks - though Shu opted for the more classic lipgloss tube packaging rather than the nail polish bottle shape of the YSL variant.

Tint in Gelato, top to bottom: Spiced Orange (CR 04), Blood Orange (CR 01), Berry Berry (PK 01)

The formula for these two products is markedly similar, with the first 14 ingredients being identical. (Not surprising, since YSL and Shu are siblings in the vast l'Oréal luxury family.) I didn't find there to be a difference in terms of how the product applied or wore, but I did find the Tint in Gelato formula to be less...translucent? It's thicker and more opaque in texture, and more matte on both cheeks and lips, even when freshly applied. Where the Kiss & Blush dances the line between lipgloss and lipstick when worn on the lips, these are more clearly in the liquid lipstick family. (You can, of course, vary the pigmentation by applying it more lightly and blending with a finger.)

The Gelatos have that creamy, whipped texture that makes them a dream to blend out on the cheeks. Seriously no-fuss, and easily polished in less than three seconds. (They also work just fine over both foundation or powder.) You can apply with a brush if you prefer, but I like just dotting the product on and blending out with my fingers.

The formula also shares that quality of sitting slightly on the lips, due to the particular nature of the silicone polymers used. I find this is what keeps the formula feeling cushy, even as it dries down, but the sensation can feel odd. (See Tracy's review here, if that's the case for you.)

Because it has a thicker and more matte texture, as well as the slip of the silicone, it's best to apply in light layers to the lips - it's easy to underestimate how much you're putting on, and wind up with goopy lips. I don't find these drying or line-emphasizing, but they don't leave my lips looking quite as full as the YSL Kiss & Blush, probably because they reflect a less light due to the matte finish and opaque pigment.

Below are swatches - thicker and blended out - and you can see that they can go on quite punchy when applied straight on (the way you might prefer on your lips) but also sheer out and blend nicely for a faintly glowing but still relatively matte blush.

Tint in Gelato: Spiced Orange (CR 04), Blood Orange (CR 01), Berry Berry (PK 01)

I received a few shades to try out, included two from the "orange" portion of the twelve shade range. I admit to being a little wary of that word included in my lipstick/lipgloss names, but these were anything but tangerine on my lips. (I'm really curious who does the shade naming over at Shu, because I suspect they need to have a little convo with Inigo Montoya.)

This is Spiced Orange, which is more of a light, peachy nude. It's a completely wearable nude sorbet shade on me, and looks even lovelier as a blush - just healthy and faintly sunny.

Tint in Gelato in Spiced Orange (CR 04)

Tint in Gelato in Spiced Orange (CR 04)

This is Blood Orange, which is a bright pastel version of the classic coral that generally looks amazing on anyone with olive or tanned skin (and with the pastel quality will also look awesome on paler skin). This shade is ALL about the Summer.

Tint in Gelato in Blood Orange (CR 01)

Tint in Gelato in Blood Orange (CR 01)

And finally this is Berry Berry, which...ok, this one sort of makes sense. If your berries are GMO'd like whoa, that is. This is a HOT berry shade, just this side of pink to be considered fuchsia. And obviously, I love it.

Tint in Gelato in Berry Berry (PK 01)

Tint in Gelato in Berry Berry (PK 01)

Though you can see the blended out swatches above, here is a picture of what the Spiced Orange looks like worn as blush (also on the lips).

Availability: At Holt Renfrew and select Sephora locations, as well as at www.shuuemura.ca. Price is 28$ CAD.

What are you guys feeling for these? Are you liking the dual function, or do you want your lipstick to be lipstick and your blush to be blush, dammit?

(Items were provided by the brand/PR to be considered for review. All opinions are my own, I am not compensated. This post contains an affiliate link.)