Shu Uemura Eye-conic 30th Anniversary Fall Collection - Rouge Unlimited Supreme Matte Lipstick (M beige 930, M pink 355, M pink 356)

To celebrate their 30th Anniversary, Shu Uemura recently released the Eye-conic collection, inspired by the creative liberation of the 60s and Shu Uemura's own standard-breaking artistry.

Vibrant pinks and corals are unexpected for a fall/winter collection, and I love that! They are perfectly in keeping with the Pucci vibe of this collection, and the matte texture is most definitely autumn-ready. The Rouge Unlimited Supreme Matte range is available in six limited edition shades, three of which I have to show you.

Packaged in Shu's futuristic looking bullet, the formula of these is supposed to have equally advanced qualities, blending together a matte finish and intense pigment with a comfortable feeling on the lips.

In terms of application, this was probably the smoothest-feeling matte lipstick I've ever tried. A lot of mattes tend to feel a bit dry, or tug on the lips as you apply them. These were smoother than silk. They have a lot of slip, and really glide on. They're also very pigmented without feeling thick or heavy. They have some sheen initially, but dry down fully matte shortly after application.


They do remain feeling quite comfortable on the lips, not emollient by any means, but not drying on my lips (though I'm not prone to dry lips). As they are matte, they can emphasize texture and collect in the seams of the lip, which was especially evident with the beige shade. I had the best results dabbing the product in lightly after the initial swipe.

The wear on these was only a bit longer than regular lipstick - maybe 4-5 hours - and I didn't notice as much staining as I'm used to from matte-finish lipsticks.

M beige 930 is a slightly peach-leaning nude beige. If you're looking for that perfect "concealer lip" shade, this is probably it. Worn by itself, I don't find it particularly flattering on me, even with a smokier eye, as the combination of the colour and matte finish is too deadening. It is a good base to wear under a shimmery nude-pink gloss.

M pink 355 is vivid coral-pink. Despite the brightness, it's still super wearable. The shade is pure tropical vacation by way of the Rat Pack, but the matte finish keeps it edgy and modern.

M pink 356 is a hot Barbie pink. (No kidding, I'm pretty sure my Barbie had high heels exactly this shade.) This one is more 80s than 60s, but again, made sharp and clean with that matte finish and lightweight texture. If you'e not a red-lip lady, but you want to wear something with serious oomph, this is your shade.

Availability: Currently at www.shuuemura.ca, as well as certain Sephora locations. Price is 36$ CAD.

Pros: Great pigmentation, lightweight feeling, nice "slip" during application. Both pink shades are gorgeous. Matte finish is not overly dry.

Cons: Can emphasize texture and collect in the seams of the lip. Slick texture may not be appealing if you prefer the usual feel of a matte lipstick. Beige shade can go either way - deadening to certain skin tones, the perfect "concealer lip" shade otherwise.

(These items were sent to me by the brand/PR to consider for review. This post is not sponsored or compensated.)